A free downloadable lesson, built around a viral advertising video which focuses on the idea that women are not treated equally in the workplace, being judged differently from men for doing the same things. The video has no dialogue, just a soundtrack.
The lesson starts by looking at the words used in the video to ‘label’ men and women. For example, persuasive vs pushy. It would probably work best not to tell the students the topic of the video at this stage. Students then watch the video and answer a couple of simple comprehension questions.
They then go on to read an article about the video, which discusses the issue in more depth, and also how suitable it is to use an advert selling a beauty product to discuss a feminist issue.
Finally the students discuss their own opinion of the message of the video and consider other viral videos they have seen which promote a message.
The lesson would be suitable from B1 upwards.
Download lesson plan PDF here: elt-resourceful-labels
This lesson plan was created specifically for IATEFL’s Global Issues Special Interest Group’s Issues Month, which is focusing on issues of Gender. Look here to see all the other resources that they are collecting on this topic.
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